Igor Sergeev

Interview with

Igor Sergeev

This is a great honor for us to take an interview with Igor Sergeev, who is likely described as a media businessman and a long-term partner in UAE. Literally, this 28-year-old man is the owner of many successful International business projects as Dubai People project, Quality Standard Club and BigUAEgiveaway. Moreover, Igor Sergeev has curated more than 200 events, released 20 magazine issues, shot more than 20 TV shows and created more than 50 brand books. He has 10 years of experience in marketing, event management and media. Igor Sergeev was the first businessman who introduced to the UAE market a completely new SMM strategy – an Instagram giveaway which allows your business to grow fast through smart Instagram marketing which involves only real people. It was the game changing move! Now there are a few giveaways on the market, but the BigUAEgiveaway was the first and still remains the most popular one.

This year you are celebrating ten years of your active business involvement in Ukraine, Russia and especially in the UAE. How did you start a business in another city and entered the business market?

Time flies fast. Yes, it has been already 10 years of my activities and business ! Thank you for your question, I am glad about that) We will do many successful projects and every day we strive to be better than now!

I’ve been living in Dubai for 5 years because this city allows me to achive my goals! I moved to the Emirates without knowing a foreign language. After that, I have realized that I want to do business here! I always act intuitively and just if I feel that i need to- I act! It is too important to hear yourself!

I always act intuitively and just if I feel that i need to- I act! It is too important to hear yourself!

"One advice - move forward your dreams and goals! Just get off the couch and go, never give up! If you are honest and benefit society, then success is guaranteed for you!"

Igor Sergeev

Igor is the owner of many successful International business projects. He has 10 years of experience in marketing, event management and media. He’s a founder of the Quality Standard holding which owns such projects as PR company, Quality Standard Club and BigUAEgiveaway.

BigUAEgiveaway is a great platform that allows you to grow your business and collaborates more than 100 companies. By which criteria are you ruled choosing influencers to work with?

I'm grateful that one day I have decided to create this project! I always try produce something new that doesn’t exist in this country! I am the first man , who has founded a platform with bloggers, and we do giveaways each month! Also BigUAEgiveaway today is a large social media platform, which allows you to light up a brand in quickly and efficient way!

I take great responsibility while choosing influencers. We conclude long-term contracts with those people, who have a certain weight in society, giving a good result for our projects! Of course, statistics, coverage, the number of profile visits are important, and the responsibility and communication skills of the blogger are considereavle! Today we work with over 100 influencers.

An entrepreneur is a person with a risk-taking attitude, a person that loves a good challenge. How do you choose members for Quality Standard?Which qualities and achievements should they have?

Quality Standard is a project of successful and purposeful business people! Main factors here are history of the company, its reputation and approach to business! We invite people from different business areas to the Quality Standard project! Quality networking is important to us!

I know for sure that the most important factors for a successful business are:

1. Social media and media 2. Google AdWords

3. Networking

All three of these factors allow your business to grow faster! That's why my company is doing just that! It is important for me to bring benefit to society!

If you had one piece of advice to someone just starting out, what would it be?

One advice - move forward your dreams and goals! Just get off the couch and go, never give up! If you are honest and benefit society, then success is guaranteed for you!

Dubai People Business Meeting

As you said in your previous interview you began doing business at the young age, so how did you get your idea or concept for the business?

It all starts with an idea, but that's not enough! You always need to learn and improve yourself and your team! There will be no progress without development! My business is about one thing - packaging and brand development! Therefore, I always analyze the best way how to achieve quick results! Just then I start creating the product!

Looking at your hight-temped way to a successful life did you had a failure moments when you wanted to put your hands down? If yes, could you please share with us?

Like any person I have my difficult moments too, but I try not to allow myself to be in this state for a long time. I just know one thing - I love what I do. To be honest, I really enjoy my work. Therefore, everything is simple because if you like what you do- you will never fall down!

Returning to the age when you were 20 what advice could you give to yourself?

Igor, you are doing everything right! Even if times could be turned back, I would never change anything!

Do you have your personal motto for life which keeps you creating such wonderful project as Quality Standard and Dubai People?

Motto - your inner voice knows the whole truth, just listen to yourself!

Your businesses are built on exquisite experiences but how do you define an entrepreneur on your own?

Any entrepreneur - is a person who takes risks and wants to change the world! An entrepreneur - is a person who answers the question “what to do?”

Nicolas Brochet

Influencer, entrepreneur

He has worked with numerous high-end hospitality projects that include various night clubs, hotels, restaurants and events.

Igor Sergeev

The Founder of Biguaegiveaway project

This is a great honor for us to take an interview with Igor Sergeev, who is likely described as a media businessman and a long-term partner in UAE.

Kateryna Medyanyk

The Founder of Naturopaty Touch &Re NANO Academy

«If your mission statement doesn't change, you risk not being relevant anymore»

Gulnora Mukhedinova

The Founder and CEO of Baravia Beauty Center and Baravia Fashion

A business woman building an empire in fashion and beauty.

Alina Dyachenko

Influencer, the CEO & Founder of Chic Icon Magazine

Alina is an International entrepreneur and globe trotter, she lived in Miami, Barcelona, London, New Delhi and over 10 cities all over the world.

Sasha Ray

Influencer

One of the most popular bloggers in Dubai.

Valeria Prokudina

The founder of Eco-lounge beauty salon

As all the women I was always pampering myself in the best beauty salons in my city.

Apply for participation in Dubai People

*You can become members of Dubai People only on the recommendation of the brand of ambassadors and the board of directors.