Out and About STYLE Magazine
Tell us a bit about yourself, your business background and how did you move to Dubai?
My name is Marsha Fry; I’m a British-Jamaican educational leader with a Bachelor's Degree in Mathematics and Science Teaching and a Master’s degree in Inclusive Education (Special Educational Needs). Over the years, I served as a Mathematics teacher, education consultant, school leadership trainer, curriculum manager, vice-principal, and most recently, Training and Implementation Manager in an Artificial Intelligence-based company. I moved to Dubai on a whim in 2010 from London looking to explore what the UAE had to offer for educators like me.
Along with a successful career in education, and a self-confessed fashionista, I also founded Out and About Style and the UAE-based publication, Out and About STYLE Magazine.
Out and About Style is a fashion company providing chic and affordable ready to wear clothing. Our brand’s vision is to create head-turning pieces to prove our “Out and About” fashion statement.
Out and About STYLE Magazine is an all-in-one monthly publication that covers fashion, beauty, lifestyle, arts, culture and our segment called 'Behind the Brand' which is an inspiring journey of a life of an entrepreneur. We also have special features including, 'Taking Lessons', which looks into the lives of career-driven individuals, their amazing stories how to balance their own careers, entrepreneurship, and providing a voice to people who might not be able to speak for themselves.
Out and About STYLE Magazine is the only Middle East-based English magazine that produces celebrity-free and gossip-free content. Instead, we focus on everyday heroes- real people living extraordinary lives. We believe that our biggest inspiration will come from people that are 'more reachable' - an everyday individual.
Why did you decide to start your own magazine?
The magazine came out of the need to be my own media and also to provide the world with a publication that represents the masses - the real people. I found that it was necessary to provide a medium for the public to see people in the media that were like them. People that will give them real inspiration rather than the cliché celebrity and celebrity gossip which we constantly get inundated with.
Out and About STYLE Magazine also serves as a platform that touches on real topics that everyday people can relate to.
What are the adifficulties of running a printed magazine in the UAE?
I would say the only challenge is the costs involved in running a publication, in general.