Mall of the Emirates to serve shoppers on WhatsApp

Popular Mall of the Emirates will serve shoppers on WhatsApp – with the help of its digital concierge team. It allows shoppers to purchase products from 350 local and international brands via messenger.

Consumers will be able to buy any product at The Mall of the Emirates via WhatsApp. The service is currently free in one mall, but it will later be rolled out across all Majid Al Futtaim Group malls.

Apart from the Mall of the Emirates, the group includes Mall of Egypt, Mall of Oman, City Centre malls, My City Centre district centres and five community malls in Sharjah. Majid Al Futtaim also owns a Carrefour franchise in over 30 markets in the Middle East, Africa and Asia, and operates over 420 outlets.

Shoppers can scan the QR code at the Mall of the Emirates and on its website and connect with a mall representative on WhatsApp live. Once a shopper has selected an item, they can send a picture on WhatsApp and the representative will pick it up from the shop and arrange for delivery to the shopper’s home.

For refunds and returns, customers will need to contact the shop directly where the product was purchased. In addition, the group is also expanding its product range on the Mall of the Emirates website so that customers can buy more products online.

In spring, Majid Al Futtaim tested an online parking reservation system at the Mall of the Emirates. The initiative will make life much easier for shoppers, who are now forced to circle the car parks in search of available spaces.

Visitors to the mall can download the Mall of the Emirates mobile app and add their car’s national number to the pre-booked parking section, indicating the time of arrival. A separate parking area has been set up for such visitors.

According to Majid Al Futtaim, shopping behaviour has now changed: while people used to go shopping mainly on weekends, malls are now overcrowded on weekdays too.

Source: Khaleej Times

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