Chocolate brand FIX collaborates with Sheikh Hamdan

The famous Dubai chocolate brand FIX has attracted the cooperation of the emirate’s main media influencer – His Highness Sheikh Hamdan bin Muhammad Al Maktoum, Crown Prince and Chairman of the Executive Council of Dubai, Deputy Prime Minister, Defense Minister of the UAE.

Chocolate with the addition of pistachio kunafa became widely known thanks to «viral» advertising on social networks. Now the Crown Prince of Dubai has posted stories on Instagram, in which he noted @fixdessertchocolatier and announced an unexpected partnership with a local brand.

Sarah Hamoud, founder of FIX, spoke about creating a unique chocolate flavor that was made with the personal taste of Sheikh Hamdan and his preference for traditional Middle Eastern dessert – halavat. On the packaging of the chocolate appeared the symbol of Sheikh Hamdan – Faz3.

Halavat is a term used to describe the entire category of oriental sweets, including cookies with almond, cardamom and saffron. The brand’s founder clarified that the chocolate with halavat flavor will not go on sale: it was made to order in a unique collaboration.

Source: Khaleej Times