Emirates and VOYA launch new fragrance line-up
Emirates airline has created a line of exclusive fragrances in cooperation with Irish premium organic cosmetics brand VOYA. It is about toilet water for first and business class passengers.
Emirates will order hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrance each year, which will be available on 400 flights across the network. The creators used natural essential oils produced in different countries.
The design of the bottle refers to one of the most vivid images from travelling – a sunset over the ocean. The founders of VOYA, experienced perfumers Mark and Kira Walton, set a goal to combine in the composition the notes of their native Ireland with the legendary aromas of the Middle East.
The soft and spicy fragrance for men is a blend of bergamot, pepper and white flowers that gives a sense of calm. The women’s perfume, on the contrary, is sweet and invigorating. It has a delicate fragrance of honeysuckle, neroli and citrus fruits.
The VOYA product collection offered to Emirates passengers consists of shampoo and hair conditioner, shower gel, facial cleanser, body moisturiser, hand cream and soap, and solid soap.
VOYA cosmetic products are served in the shower-SPA on board the Emirates A380, as well as in showers in the airline’s branded airport lounges. VOYA hand and body creams are available in the First and Business Class washrooms.
There are three perfumes in the Emirates collection: invigorating – rosemary and mint, serene – lavender and rosemary, relaxing – lime and tangerine. VOYA’s Emirates skincare range is made from natural seaweed handpicked from the seabed in Ireland’s County Sligo.