e& MOTB opened in Dubai
As part of the Dubai Shopping Festival, e& MOTB space has opened for the 12th time in Dubai. The free event, which will run until 12 January 2025, reflects the uniqueness of the local street culture.
Visitors can discover a range of shops, designer labels, eco-brands, second hand and vintage boutiques combined with a host of live performances, gastronomic offerings and entertainment for all generations.
This year’s event is in Neo-Vintage style and invites visitors to experience a retro world where the glamour of the 1950s meets the innovative spirit of the future.
On 3 January 2025, there will be a free open concert by artists Saint Levant and Naïka. The Gen Z Fun Zone will offer unique rides such as the Smash Room Truck and the chance to try your hand at target shooting. Other highlights include Emarat’s Carpool Karaoke, being part of the Dubai Neon Run and dining at the stylish SipSip Nail Art Café.
Shoppers will be able to immerse themselves in an exciting world of shopping with exclusive products and new retailers. These include local brands and international sensations such as Cider and Gold Gods, which are making their debut in Dubai for the first time. The market will also feature unique retro merchandise from Modhesh, while Renault will give visitors the opportunity to learn about its latest innovations.
Visitors will be able to immerse themselves in a world of glamour at the exclusive Beauty Bloc, which will showcase the latest trends in the beauty sector. This will feature iconic brands such as Benefit Cosmetics, Drunk Elephant and Huda Beauty.
In addition, Commercial Bank of Dubai will host interactive financial literacy workshops for guests.
For culinary enthusiasts, more than 25 new food outlets have opened at e& MOTB. These include unique eateries such as Dave’s Hot Chicken and Homer Lobster. Talabat Diner will offer visitors healthy snacks and Asian cuisine that will surprise visitors with its spectacular presentation.
This year, visitors can take advantage of DSF’s new digital map, an interactive online guide to explore all the season’s iconic events, festival headliners and new and popular events across Dubai.
In addition, a competition to celebrate Dubai Shopping Festival’s 30th anniversary is giving participants the chance to win a prize of AED 30,000 by registering their details on the DSF website. The winner will be announced on 12 January 2025.
