Papa Media Recognized for Excellence in Real Estate Communications at Gulf Business Real Estate Summit & Awards 2026
DUBAI, UAE — May 2026 — Papa Media has been recognized in the Editor’s Choice: Excellence in Real Estate Communications category at the Gulf Business Real Estate Summit & Awards 2026, according to the official winners list published by Gulf Business.
The recognition comes at a time when communications, media visibility and founder positioning are becoming increasingly important in the UAE real estate market. As competition in the sector grows, developers, agencies, investors and service companies are paying more attention to how they present their work publicly, how they build trust, and how they communicate with both local and international audiences.
Gulf Business listed Papa Media under the Editor’s Choice: Excellence in Real Estate Communications category among the winners of the 2026 awards. The wider awards list includes developers, real estate leaders, investment companies, architecture firms, property management companies and other businesses connected to the region’s real estate sector.
For Papa Media, the recognition reflects the growing role of strategic communications in real estate, where public perception can influence how companies are viewed by buyers, partners, investors and the broader market.
“Real estate has become one of the most trust-driven sectors in the UAE. A project is no longer judged only by its architecture, location or price. The public image of the company, the founder and the people behind the project also matters,” said Igor Sergeev, CEO of Papa Media. “This recognition is important for us because it highlights the role of communications in building credibility around real estate brands.”
Papa Media works across PR, media, strategic communications, personal branding, influencer marketing, digital visibility and brand positioning. The company’s work includes media placement, PR campaigns, founder positioning, long-term PR support, influencer collaborations and communications strategy for companies and public figures.
The agency says real estate communications have become a more complex area in recent years, as brands in the sector need to speak not only to end buyers, but also to investors, brokers, partners, media, regulators and international audiences. In this environment, media presence and consistent messaging can become part of a company’s broader reputation strategy.
Papa Media’s recognition at the Gulf Business Real Estate Summit & Awards 2026 places the agency among companies acknowledged this year for their contribution to the real estate ecosystem in the region.
