Tony Robbins brings BREAKTHROUGH to Dubai for first GCC edition
Tony Robbins is bringing his live transformational experience BREAKTHROUGH to Dubai for the first time, with the four-hour event set to take place at Coca-Cola Arena on April 24, 2027.
The Dubai edition will also mark the first time the BREAKTHROUGH format has been staged anywhere in the GCC, with the programme adapted specifically for audiences in the Middle East.
Pre-sale registration opens on August 26 at 9am GST, while general ticket prices start from Dh999.
What is BREAKTHROUGH?
BREAKTHROUGH is designed as an immersive arena experience combining leadership, business growth and personal performance.
Rather than following the format of a traditional keynote speech, the event will combine live coaching, storytelling, strategic frameworks, music, large-scale visuals and guided exercises.
Robbins is expected to work directly with the audience throughout the four-hour programme, challenging participants to reconsider how they approach decision-making, personal standards, business leadership and relationships.
The aim is to create an experience that feels more interactive than a conventional business conference.
Dubai edition targets business leaders and entrepreneurs
The event is being presented by Locker Room Events and is aimed primarily at people who have already achieved a certain level of professional or financial success and are looking for their next stage of growth.
The expected audience includes C-suite executives, founders, entrepreneurs, investors, high-net-worth individuals and decision-makers from finance and real estate.
That positioning makes Dubai a natural destination for the event.
The city has developed into one of the region’s most active centres for entrepreneurship, investment, finance and international business, creating a large audience for leadership and personal development events.
Tony Robbins brings four decades of experience
Robbins has spent more than 40 years working across coaching, leadership, business and personal development.
He is a No.1 New York Times bestselling author and has written eight internationally successful books, including Money: Master the Game, Unshakeable and Life Force.
According to organisers, more than 100 million people across 195 countries have engaged with his events, coaching programmes or digital platforms.
Robbins also chairs a holding company involving more than 110 privately held businesses, with combined annual revenues exceeding $9 billion.
From Serena Williams to global business leaders
Over the years, Robbins has worked with a wide range of high-profile athletes, executives and organisations.
His past clients have included Serena Williams, Andre Agassi, Salesforce founder Marc Benioff and the 2022 NBA champion Golden State Warriors.
His work has also received recognition from major business publications and institutions.
Worth Magazine has included him among the 100 Most Powerful People in Global Finance, while Accenture previously named him among the world’s leading business intellectuals.
Premium packages and ticket prices
A limited number of Royal and VIP packages will be available during the pre-sale.
Depending on the package, benefits will include premium seating, priority entry, exclusive merchandise, founding attendee recognition and a meet-and-greet photo opportunity with Robbins.
General ticket categories are priced at:
- Bronze — Dh999
- Silver — Dh2,499
- Gold — Dh4,999
Pre-sale registration begins on Wednesday, August 26 at 9am GST.
A first for the Middle East
While Robbins has built a global following through seminars and coaching programmes, BREAKTHROUGH in Dubai will represent the first GCC edition of this specific format.
The Middle East-focused version is expected to combine Robbins’ established coaching approach with content designed for the region’s fast-growing community of entrepreneurs, executives and investors.
For Dubai, the event adds another major international name to an increasingly busy calendar of business, entertainment and large-scale arena experiences.
On April 24, 2027, Coca-Cola Arena will host what organisers are positioning as one of the region’s most ambitious personal and professional development events — and Tony Robbins’ latest attempt to turn a night in an arena into a catalyst for change.
