Antonio Rubel

Interview with Antonio Rubel, Middle East Fashion Week

On 13 December 2021, THE RITZ-CARLTON DUBAI witnessed an event of importance in the fashion world – a fashion gala show where the March 2022 Middle East Fashion Week event was announced.

Top models made a confident stride down the runway, expressing their beauty and shape through magnificent collections by well-known designers.  They presented collections of THE ATELIER Couture


Antonio Rubel, the President of the Middle East Fashion Week, gave us an interview after the event.

Why did you decide to devote your life to fashion?

Fashion is passion and emotion! I have been involved in fashion since my early age in Italy and Switzerland! Creativity and making people look beautiful and classy has always been my passion!

Do you remember the first event you organized?  Tell me about it, please.

The first event was in Zurich 14 years ago. It was Fashion and gala dinner in a smaller scale but successful! I also remember the true Arab Fashion Week (I was its president) 5 years ago in Hayatt hotel which was the best and most professional fashion week in the Arabic world. There were 20 international designers, 35 professional models, 30O0 thousands attendees during 4 days and a glorious closing gala dinner with many VIP guests and Media!

Who is your favorite designer?

My favorite designer at the moment is Irina Soprano – Sol angelann and Versace Gianni ( creative genius)

Who is your favourite model?

My favourite model is an upcoming model from Ukraine – Anna Bystren.

What is the most important thing in your life?

The most important things in my life are integrity, honesty and gratitude!

The Middle East Fashion Council (MEFC) positions itself as the world’s first fashion council whose core value is sustainability. This council was born out of an inspiration to tackle climate change and pollution, which are a direct result of the fashion industry. This means that the MEFC stands against anything that uses, abuses and exploits the natural resources of our planet. The fashion industry is responsible for much of the world’s devastation, and they are not afraid to admit it and committed to doing something about it.

Photo: Dmitry Gromov