Emirates and the Tourism Authority of Thailand sign agreement

Emirates announced its support for tourism development in Thailand by signing a Memorandum of Cooperation with the Tourism Authority of Thailand (TAT).

According to the agreement, the tourism authority and the Emirates will explore joint initiatives and opportunities for cooperation that will enhance each side’s marketing and promotional efforts to attract travelers to Thailand.

The memorandum of understanding was signed by Orhan Abbas, Emirates Senior Vice President, Far East Commercial Operations, and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), in the presence of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Emirates, and His Highness Phiphat Ratchakitprakarn, Minister of Tourism and Sports of Thailand. Also present at the signing ceremony were Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, His Excellency Chairat Siriwat, Consul General of Thailand in the UAE and Adnan Kazim, Chief Commercial Officer of Emirates.

Under the Memorandum of Understanding, Emirates will develop initiatives to promote tourism to the Kingdom, showcasing it to customers throughout its global network. The airline will also work to promote the country through its network of agents in key strategic markets, as well as collaborate on joint familiarization trips designed for different customer segments. 

Orhan Abbas, Emirates’ senior vice president of commercial operations in the Far East, said: “Emirates began flying to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially among vacationers from the United States, Europe and the Middle East. We are pleased to join forces with the Tourism Authority of Thailand to promote tourism to that country and build on the success we have achieved over the years through our long-standing relationship. We look forward to sharing the company’s diverse offerings with stakeholders and customers and helping them achieve their tourism goals to support Thailand’s post-pandemic recovery.”

Yutasak Supasorn, manager of TAT, said: “This Memorandum of Cooperation will pave the way for strategic tourism cooperation between TAT and Emirates. TAT will assist Emirates in developing passenger air travel from key strategic markets by supporting tour operators and travel agents in agreed target markets across the Emirates network with promotions, special promotional packages, incentives and marketing spend.”   

Thailand continues to be an important part of the Emirates network, covering nearly 130 destinations. Emirates began flying to Bangkok in 1990 and in 2012 opened direct flights to the resort island of Phuket, which has proven to be a very popular destination for Emirates customers worldwide.

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