Dubai Can Campaign Receives Wide Support

Dubai Can, the city-wide sustainability movement launched by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council to inspire people to make a difference through a sustainability-focused program, has received broad support from key stakeholders and industry partners in the city, who have joined forces to promote the initiative to further strengthen Dubai as a leading green destination

The Dubai Can initiative successfully launched on February 16, 2022, with broad support from DET stakeholders and partners, as well as Dubai’s communities. More than 500 destinations, hotels, attractions and shopping malls across the city are collaborating to accelerate the sustainability movement.

Founding partner Talabat and key partners Accor, Al-Futtaim Group Real Estate, Expo 2020 Dubai, Dell Technologies, Dubai Multi Commodities Centre (DMCC), Dubai Holding, Dubai Municipality, Dubai World Trade Centre, Emaar, Emirates NBD, Majid Al Futtaim, Merex Investment, Nakheel, PepsiCo and Shamal are early supporters of Dubai Can, with each organization having installed water fountains to help residents to “refill for life”. In addition, a network of key stakeholders from the business and tourism sectors have committed to install a fountain, meaning that by December 2022, the city will have more than 50 fountains installed, further emphasizing Dubai’s position as a global hub of life, according to the Dubai City 2040 Master Plan.

By encouraging UAE residents and the city to actively reduce the use of single-use plastic bottles, Dubai Can motivates communities, businesses, residents and visitors to make simple changes, such as using reusable water bottles and public water stations, and installing water filters in their homes, offices and schools.

Yousuf Lootah, executive director of tourism development and investment at Dubai’s Department of Economy and Tourism (DET), said: “Dubai Can’s innovative sustainability initiative is part of our visionary leadership’s goal to further strengthen Dubai’s position as a leading sustainable destination and make it the best city in the world to live, work and visit.  A crucial aspect of implementing this sustainability strategy is the strength of Dubai’s public-private partnerships. Indeed, the successful launch of the Dubai Can project underscores this unique model, which encourages ongoing collaboration between public entities and private sector businesses to ensure sustainable growth. We are truly grateful for the support of our stakeholders and partners for their role in making the Dubai Can initiative a reality. We would also like to thank residents across Dubai for their overwhelming response and enthusiastic support for this new project. Important movements such as Dubai Can will help lay the groundwork for positive change and further strengthen the action plan that is already in place to achieve Dubai’s sustainable development goals.”

As part of the initiative, residents and visitors to Dubai now have access to more than 30 water stations throughout the city, including beaches, parks, shopping malls and major attractions.Drinking water at the stations is cooled to 10°C, offering people a refreshing, clean and safe alternative.

 All water stations throughout the city will provide the highest standards of hygiene and strictly comply with municipal, medical and federal regulations. This includes providing clean and safe drinking water that will be tested according to the standards of the Dubai Electricity and Water Authority (DEWA), GCC and the World Health Organization (WHO).

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