Tickit – first loyalty programme offering effortless instant rewards

Dubai Holding, a diversified global investment company with operations in retail, hospitality, leisure and entertainment, today announced the official launch of Tickit, a first-of-its-kind rewards program offering an easy and instant way to earn and redeem points across Dubai.

Tickit will allow program members to earn points through partner brands and participating e-commerce sites without having to present an app or loyalty card, or even scan barcodes or receipts. Once a UAE-issued bank credit or debit card (VISA or Mastercard) is linked to a member’s account, the program automatically captures every eligible transaction made with the linked card, and points are awarded instantly with no minimum spend.

Tickit offers a card tethering technology called “Magic Earn,” a first in the UAE with Mastercard and VISA cards. Magic Earn works with a tethered UAE-issued bank card, Apple Pay, Samsung Wallet or Google Pay. Magic Pay is another unique feature that allows Tickit members to earn rewards using points accumulated on a virtual payment card created through the app.

The loyalty program will be implemented in some of Dubai Holding’s largest attractions and entertainment offerings, leading theme parks, restaurants and hotels, online stores and stores, transportation and more.

Initially, Tickit will be available at Bluewaters, City Walk, La Mer, The Beach, Al Khawaneej Walk, Hatta Wadi Hub, Hatta Resorts, Dubai Parks and Resorts, and then many other locations including: The Outlet Village, JBR, Souk Madinat Jumeirah, Bay Avenue, Boxpark and Last Exit.

Huda Buhumaid, director of marketing for Dubai Holding, said: “As one of the country’s largest and most diverse companies with an extensive retail and entertainment portfolio, the launch of Tickit is a natural progression for us to bring to market the most innovative, cutting-edge rewards program that gives back to our vast base of loyal customers and all UAE residents in the most effortless way.

“We’ve invested in the latest technology for Tickit, and through its seamless integration and data-driven digital innovation, we are furthering our ongoing commitment to offer an enriched living experience for all who call the UAE home,” she added.

Participants will also be able to use Tickit’s strategic partner brands, such as Azadea – both on azadea.com and in stores. Azadea brands include Decathlon, Virgin Megastore, Urban Outfitters, Anthropologie, Boggi, Deichmann, Calzedonia, Missguided, Salsa Jeans, Sunglass Hut and many others. Other partner brands include Roxy Cinemas, Rove Hotels, Hillhouse Brasserie, The Duck Hook, Sikka Café, TIER Mobility and more. A complete list of participating brands is available on the Tickit app.

To become a member you need to download the Tickit app, register and link a UAE-issued Mastercard or VISA credit or debit card to your account. Linking several bank cards is also possible. Members can then freely accumulate points by simply paying with the linked card in Tickit partner stores without having to present the app, card or scan receipts.

Members earn 0.5% to 5% points for each transaction at participating brands or outlets online and in-store, depending on the category.

To learn more, visit Gettickit.com, the Tickit Facebook page or download the Tickit app from the App Store or Google Play.

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