Emirates signs MoU with Jafza exploring joint activities

Emirates and Jebel Ali Free Zone (Jafza) have signed a Memorandum of Understanding to explore joint cooperation and initiatives aimed at attracting additional investment to Dubai by supporting new and existing businesses registered or licensed in the free zone.

According to the MoU, the two parties will explore a range of travel-related benefits for new and existing SMEs and large companies, including potential participation in the airline’s Business Rewards programme.

The MoU was signed by Dina Al Kherais, Emirates VP Commercial Products, B2B Corporate & Leisure, and Ebtesam Ahmad Alqaabi, Head of Jafza Sales. Also present at the signing ceremony were Adil Al Ghaith, senior vice president, Gulf, Middle East & Central Asia, and Ahmad Al Haddad, chief operating officer, Parks & Zones, DP World UAE.

Adnan Kazim, commercial director of Emirates Airline, said: “We are delighted to partner with Jafza to support Dubai’s efforts to strengthen its leading position as one of the world’s most preferred investment destinations. Dubai’s dynamic business environment continues to gain momentum, attracting new companies and foreign firms, start-ups and talented entrepreneurs in a variety of sectors. Emirates has long supported a number of initiatives to support SMEs and innovative start-ups in the UAE, and today’s signing with Jafza reaffirms our commitment to stimulating diverse economic activity in Dubai by providing companies with a range of highly competitive travel incentives to enable them to expand their businesses both regionally and globally.”

Emirates has a strong track record of supporting small and medium-sized businesses through the procurement of products and services across a range of industries. As a result, these businesses have benefited from showcasing their products to a global travel audience. The airline also supports the Dubai and UAE business community as a whole and the innovation ecosystem, which now includes Intelak and Aviation X-lab, both UAE-based incubator programmes focused on future travel and aviation solutions.

More than 20,000 small and medium-sized businesses currently participate in Emirates’ Business Rewards programme and enjoy a range of benefits, including simplified enrolment, easier earning and use of points, greater flexibility in retaining and using points, and upgrade opportunities.

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