#DubaiDestinations campaign gets underway

The #DubaiDestinations campaign continues, aiming to highlight the city’s exceptional experiences and exciting events and activities over the summer.

The campaign encourages Dubai’s diverse community to discover the city’s unique summer destinations and enjoy their distinctive offerings – from beach activities, restaurants and family events at hotels to waterparks, water sports and indoor activities that capture the essence of Dubai’s summer experiences.

The initiative aims to create and share engaging content with local, regional and global audiences that highlights Dubai’s unique character and identity, and its emergence as the world’s best place to live and visit.

The current season of the #DubaiDestinations campaign, which runs until the end of August, brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences. Key campaign partners include Dubai Department of Economy and Tourism; Dubai Municipality; Dubai Roads and Transport Authority; Dubai Arts and Culture Authority; Dubai Sports Council; Dubai Ladies Club; Emaar; Dubai Holding; Nakheel Properties; Majid Al Futtaim Group; and Merex Investment Office.

Her Excellency Mona Al Marri, Vice Chairman and Managing Director of Dubai Media Council and CEO of the Dubai Government Media Office (GDMO), said: “Since its launch, the #DubaiDestinations campaign has aimed to highlight the quintessential Dubai experience and its uniqueness as a destination that offers a wide range of experiences to suit the tastes and interests of people of different ages and nationalities. The focus is now on Dubai’s various summer destinations and the campaign will showcase all that the city has to offer this season, with the aim of further raising the city’s profile as a leading global destination.”

“As with every season of the campaign, the initiative aims to inspire citizens, residents and tourists to explore the city’s captivating variety of leisure and entertainment options, including Dubai’s vibrant restaurant scene, its picturesque beaches, pools, outdoor entertainment and indoor attractions,” she added.

The #DubaiDestinations campaign will also promote indoor attractions such as cinemas, indoor sporting events and theme parks, as well as showcase Dubai’s most beloved home-cooked establishments from the Proudly from Dubai network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and established in Dubai.

The campaign will invite the emirate’s most talented creative talent, including influencers, photographers, digital media content creators, visual artists, animators and videographers, to create engaging content about Dubai’s offerings.

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