Dubai Culture organises open day for creatives

In an effort to expand the channels of communication with the creative community in Dubai, Dubai Culture and Arts Authority (Dubai Culture) organised an open day at ” Concrete” on Alserkal Avenue to introduce creatives to the development of the project and engage them in a process that will help their businesses grow and thrive and make the area more competitive so that it becomes a destination for global talent.

The open day was led by Her Excellency Hala Badri, CEO of Dubai Culture, and was attended by representatives from the Dubai Roads and Transport Authority (RTA), Dubai Police, Dubai Economy and Tourism Department (DET), Dubai Municipality, Dubai Government Media Office, Digital Dubai Authority, wasl Asset Management Group (wasl), as well as partners from the Authority including Zoho, LinkedIn, Letswork, Hayi app and Dubai Commercial Bank. The meeting was also attended by a wide range of creative talent and entrepreneurs from Dubai looking to expand and further develop their businesses.

In her opening remarks, Badri confirmed that the meeting was part of a series of meetings through which Dubai Culture and its partners aim to provide a platform for dialogue with members of the creative community to share insights and ideas with them, and to empower and support their work.

Badri said: “Last year we met with a group of creative talent and entrepreneurs and learned about the challenges faced by creative businesses in Dubai, particularly in Al Kuz. We listened to their ideas on how to move the region forward to meet their ambitions and presented them with solutions. Today, we are meeting with them to update them on our progress and listen to their views and needs to turn them into future partners in the phase ahead, thereby helping them achieve greater success and prosperity in their projects and businesses.”

During the open day, Badri, in collaboration with Dr Fahad Al Hammadi from Dubai Municipality, presented creatives with an overview of the project master plan, which focuses on sustainability as a fundamental principle. Talents were also told that Al Quoz Creative Zone has been added to the Dubai Land Department’s rent index so that average rents in the area can be calculated and it can be monitored and ensured that they are not raised arbitrarily or unreasonably.

Badri also announced the opening of a Tasheel office in Al Barsha, which will serve the talents on all matters related to consultancy and licences, including renewal, amendment, cancellation and issuance of new licences. In addition, in consultation with the DET, owners of creative businesses in the Al Quoz area, including those with multiple licences, can combine these licences individually as activities under a single creative licence at the cost of adding an activity instead of the cost of a new licence, helping to achieve significant savings on licensing fees.

Badri also briefed those present on the development of infrastructure projects related to identifying transport routes in the region, as well as future plans in this regard, and spoke about the Creatives’ Journey programme, which has been launched to facilitate the establishment of creative enterprises in the Emirate. She also briefed them on the planned future development, which was followed by a question and answer segment that allowed attendees to ask their questions and express their views and suggestions, which led to a lot of interaction from participants, whose questions were answered and concerns taken into account to find solutions for the upcoming phases of the project.

As part of the creative community support offerings, Dubai Culture partners from Zoho, Linkedin, Letswork, Commercial Bank Dubai and Hayi app presented the benefits allocated exclusively to creatives and answered their questions.

Many participants expressed their satisfaction with the Al Quoz Creative Zone development project and optimism for a prosperous future for creative businesses in the emirate. On his part, artist Rabab Tantawi praised the efforts of Dubai Culture and its partners, stressing that it provides excellent opportunities for creative people and helps them focus on developing their businesses and talents, making Dubai a true incubator for creative people.

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