Emirates invests in improving the customer experience on-board

Emirates is investing more than $2 billion to improve the in-flight passenger experience, including a major programme to upgrade more than 120 aircraft with state-of-the-art interiors, as well as a range of other service improvements in all cabins from 2022 onwards.

Emirates’ latest initiatives include expanded dining options, a brand new vegan menu, a ‘cinema in the sky’, cabin interior upgrades, organic food choices and a generous approach to the little things that make for an unforgettable journey.

Starting in August, Emirates passengers can expect:

New inspirations, new menus: An award-winning team of chefs, a world-class catering team and a wide range of suppliers have been brought together to develop and deliver the best haute cuisine in the sky. Select Emirates First Class routes will offer new menus including dishes such as roasted salmon trout with mocha sauce and Creole rice, roasted duck breast with orange-timiana jus, steamed broccolini and fondant potatoes. From 1 September, new menus will also be introduced in business and economy classes.

Purposeful vegan choices: Emirates’ new vegan menu has been carefully crafted to cater to the growing number of customers adhering to this thoughtful lifestyle. Vegan dishes are available for pre-order in all cabin classes.

Champagne & Caviar: Emirates First Class service, always the benchmark for excellent service, has gone a notch higher in 2022. Customers will now be able to enjoy unlimited portions of Persian caviar as part of the ‘dinner to order’ service, paired with an exquisite pairing of the world-renowned Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to offer this luxury brand on board.

Cinema in the Sky: First Class customers can create an unforgettable movie moment on board by ordering cinema snacks while enjoying the 5,000 channels on Emirates’ entertainment system.

From farm to fork – sustainable supply chain: Emirates customers flying out of Dubai can crunch on fresh herbs harvested from the world’s largest vertical farm, Bustanica, recently opened by a $40 million joint venture invested in Emirates Flight Catering. Emirates continues to invest in sustainable operations and supply chains, seeking local food suppliers and farms where possible to serve the freshest produce on board.

Specialised hospitality training for cabin crew: Emirates works with the Ecole hôtelière de Lausanne, one of the world’s top hospitality management schools, to develop Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates’ cabin crew have already begun participating in intensive training programmes aimed at implementing the four core principles of service: Excellence, Attention, Innovation and Passion.

Refurbished cabin interiors in all classes: The most significant investment is the extensive and record-breaking refurbishment of aircraft interiors, which will see the cabins fitted with new or reupholstered seats, new panelling, flooring and other cabin elements. For the benefit of all Emirates passengers, all cabin classes will be upgraded and new Premium Economy cabins will be installed. Following the upgrade, Emirates will have a total of 120 aircraft offering Premium Economy class seats – the only airline in the region to offer this class – as well as improved interiors and features in all other cabins. The first aircraft is due to arrive at Emirates’ engineering centre for the upgrade in November, and planning and testing work has already begun.

In addition, Emirates confirms that new product and service announcements will be made in the near future.

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