‘By Emirati Women’: guide spotlighting 100 female-owned businesses

Brand Dubai, the creative arm of the Dubai government’s media office, is marking Emirati Women’s Day 2022 with the launch of ‘By Emirati Women’, an interactive guide featuring 100 innovative businesses created by Emirati women.

The comprehensive guidebook titled ‘By Emirati Women’ highlights the outstanding achievements of Emirati women entrepreneurs and their active role in various sectors of the UAE economy. The unique guide has been launched as part of Brand Dubai’s “Proudly from Dubai” initiative, aimed at raising the profile of promising local businesses.

Celebrated every year on August 28th, Emirati Women’s Day was established by Her Highness Sheikha Fatima bint Mubarak, Chairperson of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood and Supreme Chairperson of the Family Development Foundation, to recognise Emirati women for their dedication, strength and achievements that have helped shape the nation. The theme of this year’s celebration is ‘Inspiring Reality, Sustainable Future’.

Women’s entrepreneurship in Dubai is on the rise. Emirati women entrepreneurs have shattered many stereotypes, firmly establishing their businesses as powerful engines contributing to the country’s economy. The guide aims to support women entrepreneurs who have broken the glass ceiling and reflect the city’s entrepreneurial success. The directory lists 100 women-owned small and medium-sized enterprises (SMEs) in fashion, food and beverage, photography, floristry, jewellery, design and event planning.

Women entrepreneurs whose businesses were featured in the directory expressed their appreciation for the support they continue to receive from Brand Dubai as members of the ”Proudly from Dubai” network. They noted that the network had helped to broaden the reach of their business in the community, and added that, by shedding light on their entrepreneurial experiences, the guide would serve as an inspiration to other women who were also looking to start their own businesses.

The book ‘Proudly from Dubai’ is an initiative by Brand Dubai, which aims to tell local and international audiences the success stories of exciting and innovative businesses born and birthed in the Emirate. It also highlights the innovation and creativity that is shaping Dubai’s business and entrepreneurial culture. As part of this initiative, Brand Dubai offers member businesses the opportunity to participate in local and international media, provide premises and networking opportunities.

You can read the ‘By Emirati Women’ guide HERE

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