Development of Dubai’s media sector
In line with the vision and guidance of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai to enhance Dubai’s status as a regional media and creative hub, His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Media Council has issued Decisions No (4) and No (5) of 2022 to establish the Publishing Advisory Council and the Content Creation Advisory Council.
The Advisory Boards will review and develop strategies for Dubai’s media institutions, oversee the publishing sector and develop content creation policies at Dubai Media Incorporated (DMI). The councils will be tasked with enhancing the competitiveness of Dubai’s media sector and preparing an enabling environment to attract and nurture talented local youth.
The councils will develop plans to retain local talent, create development and training programmes for media talent, and ensure that DMI policies continue to align with Dubai’s strategic priorities in line with the national interest.
His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Media Council, said: “Modernising the media sector is one of the Council’s top priorities in line with the realisation of His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision and following his directives to develop plans and strategies to develop the media sector and attract talent to achieve a qualitative leap in this field.”
“We are working closely with the relevant entities to develop plans that meet the technical and human capital requirements. I personally follow the results and recommendations of the task forces. I am confident that their efforts will culminate in a comprehensive plan that will help develop the media sector, further raise Dubai’s profile and realise the vision of its leadership,” said His Highness.
Her Excellency Mona Al Marri, Vice Chairman and Managing Director of Dubai Media Council, said: “The launch of the media advisory councils is a step towards identifying the requirements and exploring the challenges faced by Dubai’s media structures. The members of these councils have a wealth of experience and expertise in various media sectors, including audiovisual, print and digital media.”
“We have a comprehensive strategy to develop and modernise the media sector to match Dubai’s leading status in this field. The strategy aims to support the sector with all the necessary technical equipment and human capital, as well as enabling local talent to contribute to the development of this vital sector,” said Al Marri.
Nehal Badri, Secretary General of the Dubai Media Council, underlined the fast pace of the Council’s work, including the formation of task forces and committees to develop media institutions. She also stressed the crucial role that these advisory councils will play in accelerating the process and achieving the sector’s development goals.
By Decision No (4) of 2022, His Highness Sheikh Ahmed Bin Mohammed established the Publishing Advisory Board to oversee the publishing sector at Dubai Media Incorporated (DMI), develop its policies in line with the national interest, develop plans to retain local talent and establish development and training programmes for its talent.
The Publishers Advisory Council is also tasked with developing plans to implement the strategies approved by the Dubai Media Council and as an advisory body, to propose plans in line with Dubai’s goals and the national agenda. The Publishing Advisory Council will also propose initiatives to encourage emiratisation, attract and retain talent in the sector.
By Decision No (5) of 2022, adopted by His Highness Sheikh Ahmed Bin Mohammed, the Content Creation Advisory Council was established to develop a content creation policy for DMI and ensure that it is consistent with the national interest.
The Content Creation Advisory Council is tasked with making recommendations for content creation and reviewing content and programme policies to ensure that they are aligned with Dubai’s strategic objectives and national agenda.