Emirates hosts ‘Beyond Better, Forward Together’ conference

The Emirates Commercial Operations Management Conference ‘Beyond Better, Forward Together’ was not just a catchy slogan, but action-packed, high-stress sessions for over 300 Emirates executives and senior managers working both internationally and locally.

Over the course of two days this week, the audience was taken on an inspiring journey that laid out Emirates’ robust strategy for fleet, destinations, products and unimaginable growth – all around the airline’s hub in Dubai. A dinner at the Museum of the Future, Dubai’s newest iconic landmark and strategic partner to the airline, provided a fitting backdrop to the first day’s programme.

It all culminated with an impromptu visit from His Highness Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, who lifted attendees to their feet. 

Guest speakers enlivened the conference with their perspectives on aviation, tourism and the economy. Speakers included Helal Saeed Al-Marri, Director General, Dubai Economics and Tourism Department; Arjun Vir Singh, Partner in Arthur D. Little’s Financial Services Practice; and Nawal K. Taneja, consultant and author with more than fifty years’ experience in aviation.

The conference was packed with presentations, exciting videos, campfire talks, workshops, panels and rousing keynote speeches. In addition to Adnan Kazim, speakers from Emirates included Sir Tim Clark, President of Emirates Airline, Michael Doersam, Group CFO, Boutros Boutros, Senior VP Corporate Communications, Marketing and Brand, Anand Lakshminarayanan, Senior VP Revenue Optimisation and Distribution, Trevor Chong, VP Route Planning and Economics, and Rogerio Leao, VP Fleet Planning and Research.

In the past three months alone, Emirates has launched its long-awaited premium economy class to exceptionally positive reviews; signed a historic commercial agreement with United Airlines; invested more than $2 billion in in-flight service development, including new menus, vegan meals, movies in the sky, unlimited caviar and Dom Pérignon; and upgraded its entire fleet of 120 Airbus A380 and Boeing 777 aircraft. The airline has also allocated $350 million to develop next-generation entertainment solutions for its 50-seat A350 fleet and has even created a new CGI brand ambassador, Jerry the goose.

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