Dubai Metaverse Assembly attracts big tech companies

Major technology companies have offered immersive metaverse activations and experiments to the public, showcasing their innovative projects and real-world examples of metaverse use. New metaverse projects explore the vast potential of the new world and present unique and cutting-edge technological solutions to the world’s most important problems in key sectors.

This was the case at the Dubai Metaverse Assembly organised by the Dubai Future Foundation on 28 and 29 September 2022 at the Museum of the Future and AREA 2071, Emirates Towers. The Assembly was held under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of Dubai Executive Council and Chairman of the Dubai Future Foundation Board of Trustees.

Microsoft, Binance, Bedu, Meta, Accenture, Mastercard and Metamall showed how digital worlds can shape existing and emerging industries such as arts, healthcare, education, gaming, space tourism and others.

Demonstrating mixed reality learning with HoloLens, Microsoft outlined how immersive technology can bridge the skills gap, drive the fourth industrial revolution, create augmented reality jobs and improve workplace safety.


The US tech giant also showcased the future of healthcare with its VSI HoloMedicine, a cloud-based, medical-certified platform that assists medical professionals with surgery planning, training, remote medical consultations and more.

Binance has introduced users to the evolution of gaming and meta-universe finance with its virtual environments Ultiverse and Orbofi. The former offers a social gaming metaverse linked to the web 3.0, with an immersive virtual world compatible with VR. Orbofi, meanwhile, is considered the world’s first multi-chain social metaworld. It allows businesses, communities, decentralised autonomous organisations and others to create and develop tokenised communities in their own virtual lands, which they own, build, fill with virtual experiences and earn from.

Accenture has entered the immersive learning market by introducing a virtual booth dedicated to the future of work and helping to build a skilled workforce in Dubai.

BEDU from the UAE allowed visitors and delegates to experience life on Mars, inspired by the Emirates’ pioneering mission to the Red Planet. Users had the opportunity to find out what life on Mars will be like in 2117, when the Emirates plan to build a human settlement on Mars. BEDU also demonstrated how popular art can be turned into virtual assets using NFTs.


Metamall, offering a one-of-a-kind virtual reality experience, offered retail and real estate through a virtual prism through various solutions, including test tokens and customized avatars.

The Dubai Metaverse Assembly is the first event of its kind since His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum approved the Dubai Metaverse Strategy in July. The strategy aims to boost Dubai’s GDP by $4 billion, create 40,000 virtual jobs by 2030 and attract 1,000 blockchain and metaverse companies to turn Dubai into one of the world’s top 10 metaverse economies.

The two-day event was attended by more than 600 experts, 40 local and international organisations and technology companies, who participated in more than 25 sessions and workshops with over 30 international speakers.

Source: Dubai Media Office

Follow our Telegram Chanel