DFC collaborates with world-leading health and fitness apps

Dubai Fitness Challenge (DFC) has announced a partnership with leading global health and fitness platforms Fitbit, Fitze, STEPPI, Count’d, Core Direction, Les Mills, McGregor FAST, Runkeeper, Technogym, ENHAPP and Hygear for the sixth edition of its annual fitness challenge, which will run from 29 October to 27 November 2022.  

This year, DFC is offering a host of apps for both individuals and businesses that offer a unique blend of fun and fitness, and motivate participants through a series of challenges to complete 30 minutes of daily activity over 30 days and swap daily steps for exclusive offers, unbeatable prizes and unforgettable experiences from some of Dubai’s biggest brands.

Commenting on the announcement, Ahmed Al Haja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Technology plays an important role in helping people stay motivated and track their progress as we collectively take 30 minutes of physical activity during DFC for 30 days.  Smart digital platforms such as Fitze, STEPPI, Fitbit Premium, McGregor FAST, Core Direction, Technogym and ENHAPP are ideal partners to help us all strive for a healthy future. These platforms are easy to use and compatible with most major wearable device brands. They offer great services including daily workouts, personalised workout plans, individual and group tasks and more, all with fun twists and exclusive rewards. We look forward to partnering with these innovative digital platforms to help everyone embrace a more active lifestyle and enhance Dubai’s reputation as one of the most active cities in the world and a great place to live, work and visit.” 

Commenting on the long partnership, Des Power, vice president and managing director of Fitbit International at Google, said: “We are delighted to partner with the Dubai Fitness Challenge for another year to encourage residents to move regularly. Just 30 minutes of physical activity a day can help reduce stress and risk of cardiovascular disease, improve mood, boost the immune system and gain a range of other benefits – both physical and mental[1]. With this in mind, we look forward to welcoming guests to Kite Beach Fitness Village for a series of workouts designed to help visitors on their journey to health and well-being.”

Download the apps now from the App shop, Google Play or the Huawei App Gallery to access this year’s exclusive fitness content, challenges, special offers and once-in-a-lifetime prizes.
For more information and to register visit www.dubaifitnesschallenge.com

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