Initiate Summit

Initiate Summit set to bring together leading industry thought leaders

Under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, the inaugural Dubai Esports Festival (DEF) 2022, hosted by Dubai Festivals and Retail Establishment (DFRE), will host Initiate Summit, an innovative B2B platform for education and communication among cybersport and gaming industry professionals, developers and creatives.

The Initiate Summit will take place from November 9-10 in partnership with Dubai World Trade Centre (DWTC) and Dubai Media City, part of TECOM Group, the event’s knowledge partner. Participants at the two-day event will hear from 60 industry and cybersport leaders.

This new summit will highlight Dubai’s position in developing the creative industry, including cybersport, through various incentives for international talent and organisations opening in the emirate. In addition, industry trends including emerging technology, mobile games, investment opportunities, consumer behaviour, gamification and tournament organisation, among other relevant topics will be discussed. Game developers and publishers, founders of eSports organizations, solution providers as well as marketing and gaming media representatives will make up an impressive line-up of speakers at the Initiate Summit.

DEF 2022 will be the most exciting cybersport and gaming event in the Middle East, in keeping with Dubai’s position as a hub of innovation. The two-week festival will feature events and activities including the highly anticipated PUBG Global Championship 2022, GameExpo, PopConME, Initiate Summit, Wegz concert, regional tournaments and Minecraft Esports Schools Clash, as well as retail promotions taking place across the city showcasing the latest games and merchandise.

Due to its growing status as a global hub for technology and events, Dubai has seen the creation of several active cybersports institutions as well as organisations and communities for keen gamers. Entrepreneurs in the industry can benefit immensely from the city’s vibrant cybersports ecosystem, which allows innovators and thought leaders to flourish, especially following the recent announcement of the Dubai Creative Economy Strategy, which aims to support the growth of creative entrepreneurship in Dubai.

In addition to developing the cybersports community in Dubai and beyond, DEF 2022 will be an integral element of the city’s events and gaming sector. As Dubai strengthens its position as a global hub for technology, innovation, entrepreneurship and events, DEF 2022 will help accelerate the growth of the industry.

More information on the programme, speakers and workshops can be found HERE

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