Eid al Fitr

UAE residents prepare gifts for Eid al Fitr

Residents of the United Arab Emirates and Saudi Arabia are buying gifts in advance for the religious holiday of Eid al Fitr, according to a YouGov study. Some of the most popular gifts include money, clothes and shoes, and video games.

About 35% of Saudis intend to give confectionery for the holiday, while in the UAE the figure is 21%. Video games and consoles were also a popular choice among Saudis and UAE residents, with 22% and 16% respectively.

As a rule, respondents draw gift ideas from social media (61%), storefronts (58%) and brand websites (46%). A quarter of respondents rely on TV advertising (28% in Saudi Arabia and 23% in the UAE).

33% of consumers in the UAE shop 2-3 days in advance, with another third of respondents shopping a week before the holiday. The majority of respondents in Saudi Arabia said they prefer to shop for gifts in advance.

Working people in the United Arab Emirates are expecting a four-day weekend this week to mark the end of the holy month of Ramadan. The long paid weekends, which will begin as early as Thursday, April 20, have been given to workers in both the public and private sectors.

Work activities will resume on Monday, April 24. Traditionally, Eid al-Fitr, which marks the end of the holy month of Ramadan and the associated fast, is a joyous time to meet family and friends, travel and go shopping.

Source: Arabian Business

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