Penelope Cruz becomes Emirates ambassador
Ahead of the 2023 summer season, Emirates announces that Oscar-winning actress and philanthropist Penelope Cruz has become the new face of its latest advertising campaign and brand ambassador. In exclusive behind-the-scenes footage shot aboard the iconic Emirates A380 aircraft, Penelope spoke about her love for Emirates and her warm associations with the brand.
The new TV ad will be broadcast worldwide from June 2023, in both English and Penelope’s native Spanish. The short commercials show Penelope Cruz testing out all of Emirates’ exclusive first and business class offerings, embodying the airline’s Fly Better slogan.
These range from signature drinks in the Onboard Lounge area on board the A380, showers at 12,000 metres, live coverage of a football match and generous portions of premium caviar. In other clips, the actress is comfortably ensconced in spacious seats in Emirates’ new premium economy class.
In addition, Penelope Cruz interacts with the Emirates crew in several languages and enjoys a wide range of movies and other content on the in-flight infotainment system ice on the huge 32-inch LCD full HD screens, the largest in the airline industry.
In the footage, Penelope controls the temperature from a personal device in her first class cabin, enjoys views out the plane’s window through unique binoculars and puts on her Emirates moisturising pajamas to rest in her fully reclining bed.
Each of the new TV spots was shot and edited by Robert Stromberg, a two-time Oscar-winning Hollywood director. The spots will be broadcast on TV news channels in many countries, including Emirates’ own digital channels. More stories will be announced throughout the year.
A series of videos with Penelope Cruz on board Emirates is available HERE
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