Lulu Group enters cinema business

A new cinema chain will be rolled out in the United Arab Emirates. The agreement was signed by Line Investments & Property, the shopping centre development and management arm of Lulu Group International, and operator Star Cinemas.

Star Cinemas currently operates 76 screens, and the agreement will add a further 22 screens to the network, including nine screens at Al Wahda Shopping Centre and three at Al Raha Shopping Centre in Abu Dhabi, six screens at Al Foah Shopping Centre and four screens at Barari Outlet Mall in Al Ain.

The project will make Star Cinemas the second largest operator in the UAE. It plans to open screens at Dubai Silicon Oasis first, followed by Sharjah Central in Sharjah and RAK Mall in Ras Al Khaimah. Star Cinemas branded cinemas will open in all these malls.

It is worth recalling that in autumn 2022, the largest Cinemacity cinema opened in the capital of the United Arab Emirates, Al Qana Promenade. Unlike other halls, it is located in a separate building and offers guests not only VIP-halls, but also restaurants.

The 15-hall multiplex consists of 3DMAX cinema hall, VIP cinema, children’s cinema hall, XXL cinema, Presidential Theatre, Standard, Standard Plus and Arthouse halls, Graffiti Lounge and Azul lounges, as well as Backlot Café. It is capable of serving 9,000 spectators at a time.

Dubai also opened a cinema centre with the largest screen in the Middle East – Roxy Cinemas in Dubai Hills shopping centre. The 15-screen cinema boasts a giant Roxy Xtreme screen with an area of 423 square metres, which is twice the size of a tennis court. The auditorium with this screen will be able to seat 382 viewers at a time.

Source: Gulf News

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