Winter tourism campaign launched in UAE

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, launched the fourth edition of the ‘World’s Coolest Winter’ campaign.

The campaign aims to boost the tourism sector, which will contribute US$ 123 billion to the UAE’s coffers in 2031. This time, the awareness campaign focuses on the urban tourism sector during the winter season.

The growth of tourism flow to the UAE in winter is known to be fuelled by the UAE’s beautiful weather, natural and cultural attractions. The slogan of the fourth campaign, aimed at both local tourists and international visitors, is ‘Unforgettable Stories’.

Last year, the campaign reached 190 million people worldwide. This year’s ‘World’s Coolest Winter’ will introduce travellers to each emirate’s tourist attractions as well as numerous winter events and activities and reinforce Dubai’s status as a global tourist destination.

In winter, the UAE offers a variety of tourism products: ecotourism in the mountains and natural oases, desert safari tours, visits to historical sites and museums, beach holidays, as well as rock climbing, hiking and mountain biking.

The UAE has seen a growing interest in active tourism, such as diving and skydiving. Traditionally, shopping tourism remains one of the most popular segments as the country has a growing number of world-class shopping complexes.

From January to October 2023, Dubai received a record number of tourists – 13.9 million people, which is 400 thousand more than in the same period of 2019. Thus, the emirate has fully recovered from the effects of the pandemic and even reached a new level.

Most tourists (29 per cent) arrived in Dubai from the MENA region, as well as from the Gulf countries. In comparison, the share of Western Europe was 19%, South Asia – 18%, Eastern Europe, Russia and the CIS accounted for 13% of the tourist flow (8% more than in 2019).

The average hotel occupancy rate in Dubai from January to October 2023 reached an impressive 76% compared to 74% for the same period in 2019. The room stock has grown significantly in recent years, with a 13% and 22% increase in the number of hotels and room capacity, respectively, recorded.

Source: Arabian Business

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