House of Hype

Dubai Unveils New Immersive Experience: House of Hype

On February 7th, Dubai Mall, the world’s largest shopping and entertainment destination, will welcome a groundbreaking new attraction: House of Hype, an immersive theme park blending physical and digital worlds with elements of the Metaverse. Designed to merge reality and virtual space, this innovative experience promises to transport visitors into a futuristic neon city like no other.

Located in the Chinatown section of Dubai Mall, House of Hype will offer over 100 unique experiences, including glowing gardens, robot shows, Instagram-worthy photo spots, retail stores, and even themed dining options. The park’s standout feature is its immersive environment, which allows guests to feel as though they’ve stepped into a vibrant, futuristic universe.

House of Hype is the brainchild of the same team behind AYA at Wafi City Mall, a next-generation immersive entertainment space. This new attraction takes the concept even further, inviting visitors on an interactive journey through 12 rooms of an alternate universe, where art and technology collide.

Guests can expect an unforgettable, multi-sensory experience as they wander through blooming gardens, dance with avatars from unknown worlds, control observatories, cross rivers connecting infinite dimensions, and dream in spaces where stars sing and flowers bloom in lunar dust. Every corner of House of Hype is designed to spark imagination and create lasting memories.

Created exclusively for Dubai, House of Hype is set to become a must-visit destination for locals and tourists alike, offering a unique blend of entertainment, technology, and artistry. As Dubai continues to push the boundaries of innovation, the immersive theme park solidifies its reputation as a global hub for cutting-edge experiences.