Tais: “If a person has something to say to the world, they are obliged to step into visibility”
There are women whose stories cannot be confined to a single profession, one city, or one label. Tais is one of them. Today, she is a blogger, interviewer, ICF coach, founder of the women’s community Pearls, and creator of the PEARL BY TAIS brand. But behind those titles is not just a beautiful public image — it is a long journey through stage life, media, relocation, inner transformation, and deep personal work.
Her professional path began very early. Since childhood, the stage was a natural environment for her: theatre school, public performances, poetry recitation contests, and her own original poems. By the age of 12, Tais had already published her first poetry collection, becoming the youngest writer in the literary association Molodichok. At the same time, she studied classical guitar at music school and later began writing not only poetry, but music as well.
Modeling entered her life later. At 14, she was invited to join the Elite agency, and this became an important turning point in her inner growth. She openly says that before that, she had been insecure about her thinness, while modeling gave her confidence, her first contracts, and a completely new perspective on herself. It was also during that period that she first visited Dubai — and, in many ways, that was when she first felt the taste of a different scale of life, a different aesthetic, and a different level of possibility.
As the years went on, her path developed at the intersection of fashion, stage work, and the events industry. She organized parties, beauty pageants, and large-scale events, and later, after moving to the capital, she was offered the role of stage director for Fashion Week. She worked in that field for several seasons, then collaborated with modeling agencies as an instructor in catwalk, stage movement, theatre disciplines, and self-presentation. She worked with children, teenagers, and adults, helping people feel more confident on stage, in front of the camera, and in front of an audience.
At the same time, her media presence was growing. Television, commercial shoots, music videos, and film gradually became part of her professional biography. She even played one of the roles in the crime saga Kacheli, alongside well-known actors, including Soso Pavliashvili. But, as Tais herself says, all of those stages mattered not as isolated achievements, but as a foundation for something deeper — a better understanding of people, space, energy, and meaning.
“At some point, I realized it was no longer enough for me just to be beautiful, bright, and noticeable,” she says. The true turning point came when she moved to Cyprus. There, she had to rebuild herself almost from scratch, because in a new country she once again found herself being “nobody,” despite all of her previous experience. It was there that she clearly understood that external visibility alone was no longer enough. She wanted to speak about what was internal — personality, relationships, feminine strength, self-worth, and real fulfillment.
At the same time, people around her had long reflected back her depth. They often told her there was wisdom in her, asked her to share more, create courses, and guide women. That is how her first original programs appeared — Ideal Relationships, How to Become a Real Woman, and other projects for women. But for Tais, it was essential not to become someone who speaks only from personal experience without any professional foundation. That is why she chose serious study: she completed psychology training connected with Skolkovo, then entered a coaching university to obtain international ICF certification, and is now pursuing a second higher education degree in psychology.
That foundation — combined with personal experience, media skills, and her natural depth — gradually formed her into someone people truly trust. She does not primarily define herself as a blogger or a coach, but as a guide and a person who knows how to reveal others. All her other roles, in her view, are simply tools.
That is also why the role of interviewer is so important to her. For Tais, an interview is not just a conversation — it is a space in which a person can be seen more deeply, where the right questions can uncover a path that usually remains behind the scenes. In many ways, she says, coaching taught her this: how to listen, feel, and notice what is real.
The theme of visibility has also never been about fame for her. She says this concept mattered to her long before it became fashionable. For Tais, visibility is about responsibility for what you have been given. It is about the need not to hide your knowledge, experience, energy, and meaning. “I truly believe that if a person has something to say to the world, they are obliged to step into visibility,” she says. And she adds an important thought: the more a person gives, the more begins to come through them.
It was from that same energy that her women’s community, Pearls, was born. Its story began naturally: several years ago, Tais launched her first course for women, and around her there formed not just a group of students, but a truly warm circle. Women stayed close, supported one another, shared their transformations, and moved through important life transitions together. Some got married, some found the strength to divorce and then met a new man, some changed careers, and some started completely new lives. Gradually, it became clear that this circle needed its own dedicated space.
Today, Pearls is, for Tais, far more than a women’s club. It is a living system of support, growth, and powerful feminine energy. She now wants to scale the community, make it even more tangible, host gatherings, meditations, and intimate formats, and eventually grow it into a full-fledged women’s club with travel, retreats, and an international dimension.
A particularly important theme in her philosophy is the idea of feminine support and stability. Tais believes that for the modern woman, it is essential to have not only inner support, but also material support: her own money, assets, real estate, and financial foundation. She speaks openly about having gone through the journey from dependency to inner strength and knows exactly how a woman changes when she begins choosing from dignity rather than from need. In her worldview, true support is born first within, then in one’s own stability, and only after that in partnership.
The same philosophy also gave rise to the PEARL BY TAIS brand. The name did not appear by chance: the word “pearls” has long run through all of her projects. For her, it represents cosmetics with the aesthetic of elite quality, yet accessible not as untouchable luxury, but as worthy care and a personal ritual. Tais says she wants to create products free from aggressive additives, unnecessary impurities, and petroleum-based ingredients — so that skincare becomes not just a function, but a moment of returning to oneself. A space where a woman is not a mother, not a wife, not an employee, not a role for others, but the main pearl of her own life.
And perhaps her story reveals itself most beautifully in the context of Dubai. The city first entered her life when she was 14. Later there were other countries and other cities, yet Dubai always remained special. For a long time, life there seemed almost unattainable — too expensive, too difficult, too elevated. But internally, the city kept returning to her through dreams, sensations, and signs. At a certain point, she stopped dismissing that inner call and began looking for a real path to move there. And she was not moving alone, but with her family, which meant it was important to find not a fantasy, but a clear and legal path.
She found work in SMM, quickly legalized her status in the country, and after just a few months realized that office work felt too limiting for her. What suited her much more naturally was once again becoming an independent creator — someone who combines media, SMM, coaching, interviews, community-building, and personal branding. And in Dubai, she says, this multidimensionality does not seem strange. Here, people value scale, speed, ambition, and those who know how to unite different directions.
Today, Tais feels that this city was waiting for her, accepted her, and allowed her to become even more herself. And when she speaks about what she wants to leave behind, her answer is simple and powerful: “If Tais could do it, then I can too.”
Perhaps that is her real mission. Not simply to inspire with a beautiful image, but to become living proof that even if you have been told many times, “this is not for you,” that is still not the truth. That a bigger life is possible. That a different scale, a different circle, a different level of freedom and fulfillment are not reserved only for the chosen few. And that perhaps the most important thing in life is not to give up on your dream too early.
